Old Gold Tailgate Group.
As a favor for my brother, I embarked on the Old Gold project. He manages a large football tailgate group for his alma mater, East Carolina University, and was seeking branding marks for his group. He proposed the concept of Old Gold, inspired by the original color scheme voted by the university during its inception, and I embraced the opportunity to create branding that reflected various symbols and themes associated with the school, town, and friend group.